Three ways to freshen up your small business’s web presence

The new year is always a time for clearing out for me.

Decluttering and starting to clean up the house after all the decorations are taken down and the dust is suddenly very visible.  People everywhere are making changes, freshening up their homes, and their lives.

So now feels like a great time to take a look at a few things you can do if you have a small business (or have a web presence in any way, as a blogger or entrepreneur) to freshen everything up

Here are three things to consider sorting out to get the year off to a good start:

1)  Your ‘about’ page.  

I rewrote my about page a few months ago, and I’m pretty happy that it still feels ‘right’ for me!  But if you read your ‘about’ page and don’t feel it suits your brand, or it feels a bit bland, or you don’t actually have one yet (gasp!) then these resources might help you.

  • If you want someone to hold your hand a bit more with fab prompts and fill-in-the-blank ideas then Alexandra Franzen is your girl.  You’re bound to be drawn to at least one of her 5 ways to write your ‘about’ page!

2) Your mini bios.

These could be the bios that you use for your twitter or instagram accounts, or the bio that sits on your website side bar, like a micro ‘about me’ page!

This is something I do want to work on – I’d like to get a bit more personality into my website mini bio!

I’ll be referring to this article from Design your own lovely blog, which has quite a few examples for inspiration.

3) Your profile photo.

Well obviously I was going to mention this!

I really love the profile picture that I use at the moment.  It’s here on my website, over on my blog (This Glorious Life) and on all my social media accounts!  But, it was taken a few years ago now, so I think it might be time to get back in front of the camera!

If you need a headshot and/or some portraits of just you for your web presence then I really do recommend you invest in having some done professionally.  I wrote a blog post about three reasons why you should have professional portraits taken for your small business a few months ago, which you should go and read!

Get in touch with me if you think my style will work with your business and personality and you’d like to discuss booking a ‘you, actually’ session with me.

So, there we are, three things you can do to freshen up your website and social media accounts for the new year.  I bet you’re feeling like a new you already!

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