Let me ask you a question.
One I’ve asked myself lately.
How visible are you in your business?
I’m not talking about how much you market your business or how much you post on social media. I mean how much do you actually show YOU in the things you share.
How much of YOU is on your website?
How much of your personality are you actually showing online?
Hell, how much are you even posting to let people know that you and your business exist?
For me, the honest answer is that I’m not visible at all. I’ve barely posted on my social media pages in a ridiculously long time. Especially something that really shows people who I am.
See the thing with me is that I can be a bit ‘all or nothing’. And for a while now I’ve been so caught up in working in my business and taking care of my family that this whole ‘actually creating content for my own business and sharing who I am and what I have to offer with the world’ thing has taken a back seat.
The backest of seats, if I’m really being honest.
Which was all well and good until I realised that no one new was ever going to find me this way. How on earth can I help anyone new if they don’t know I exist?
So it’s time to make some changes. It’s time to go all in for a while.
Here’s my plan.
I’m aiming to publish a new blog post on here every day in October.
I’m looking forward to writing for me again, to finding my own voice again and puttin a bit of fun back into my business.
Writing a blog post a day will also give me a ton of content that I can repurpose for social media, so hopefully it’ll make it a lot easier to show up more there.
Because that’s something I have found hard in the past.
See, I get caught up in wanting to create ‘perfect’ posts. But then I’m overly aware that those ‘perfect’ posts just don’t sound like me. So they end up not even being shared.
My hope is that writing every day over here will help me get past that. Because if I’m putting this much effort into creating content then, man alive, I need to get over myself and share it on social media so people might actually find it and read it!
The key will be sharing it in a way that also shows ME.
Some days that’ll look like making sure the words I’m using actually sound like me.
Other days it’ll involve me sharing photos of myself so that people can actually see what I look like.
This is me, by the way!
Now, if you know that you’re in a similar situation as me and you’ve not been visible in your business lately I’m not saying you need to go all in with creating content the way I’m planning to.
But you do need to start doing something.
- Write one quick blog post for your website that reminds people who you are and what you do
- Share a photo of yourself on Insta with a quick catch up of what you’ve been up to
- Share a behind the scenes photo on Facebook of something that you’re working on
- Write a LinkedIn post that shows some personality, so people can get to know a bit about the person behind the business
Whatever you decide to do the key is going to be doing it consistently.
Which is, for me at least, the hardest part. Like I said, I can be a bit all or nothing. So I either go all in and then burn out.
Or I don’t even start because of that ‘wanting posts to be perfect’ thing.
So this time I’m going all in for a month.
To build the habit of creating content and actually putting it out there. In a way that doesn’t give me time to overthink it.
And hopefully when October is over I can put a more realistic, sustainable plan in place that’ll feel like a breeze in comparison to follow consistently.
So watch this space, follow along if you feel like it, and maybe even cheer me on if you see my face popping up on social media as I try and walk the walk of putting myself and my business out there and getting more visible.
Pin this for later!
