Why you absolutely need personal brand photography for your business

I’m going to take a wild guess and say that you’re reading this because you’re trying to decide whether to have personal brand photos taken for your business or not.

You might be a small business owner, an entrepreneur, a creative, a blogger.  Whatever it is that you do though, you’re getting more and more aware of the fact that you need to be more visible on your website and on social media.

The question is, do you really need to go all out and book a personal branding session?  Keep reading for all the reasons I think the answer to that question is absolutely yes.

 

To connect with people faster

Humans are visual creatures.

In fact 90% of the information that’s sent to our brains is visual.  And we process images 60,000 times faster than text.

Sixty. Thousand. Times. Faster.

Just let that sink in for a second.

Your clients can see a photo of you on your Facebook page and gather so much more information about you, so much more quickly, than if they were to sit and read a post from you about who you are and why you do what you do.

 

To build the ‘know, like, trust’ factor

If you’ve done any research at all into marketing your business then chances are you’ve heard of this before.

For people to buy from you or use your services you need to find ways for them to get to know, like, and trust you first.

Sharing photographs of yourself, include behind the scenes photos, is a great way to let people get to feel like they know you relatively quickly.  And if you also share photos that let these people into your life and show your personality, then you’re on to a winner.

 

To be more relatable

Part of building this ‘know, like, trust’ factor is showing yourself as someone that your dream customers can relate to.

Using personal photos gets people to relate to you and your content on a more emotional level.  And when this happens they start to form a bond with your brand, and increases your likeability factor.

When you can get people to feel something with your content you’ll start to increase the chances that they’ll buy from you.

Studies have shown that emotions play a big role in our buying decisions.  We tend to go on our emotions more than cold hard facts when we evaluate brands.  Research has shown that it’s our emotional response to an advert that makes us more or less likely to buy a product, not the content of the advert itself.

 

To save you time and reduce stress

How much time do you spend searching on stock photo websites for the perfect photo to use on your social media pages?

I’m guessing it’s quite a bit.

Then there’s the stress of knowing that you should be posting consistently on Facebook and Instagram but you just don’t know what to share each day.

Having a bank of professional, personalised pictures from your personal branding session will cut so much of this stress out of your working week.  You’ll have all these images on hand, ready to go when you need them.

 

To be prepared

You never know when you’ll need a decent photo of yourself.

Maybe an amazing PR or media opportunity comes up.  Think how great it would be to have a professional headshot ready to hand over, instead of desperately searching through your phone for a semi-decent selfie!

With a bank of photos from a personal branding session you’ll also always be prepared with something to share on social media.  Being consistent with social media is so important, but in a recent study 34.8% of marketers said that producing engaging visuals consistently was their biggest struggle.

Creating this kind of visual content is so much easier when you have a set of on-brand photos ready and waiting to choose from.

 

To stand out from the crowd

A report from 2018 found that only 30% of marketers were creating their own visuals.  So that means a whole lot of other businesses are using generic stock images in their marketing and social media posts.

Using photos that are uniquely yours from a personal branding photography session will really help you and your business show up and stand out.

 

To help your clients and customers more

Using images in your content gives so much more value to the people who read it.

Studies have shown that when we hear information we only remember about 10% of it 3 days later.  But when that information is presented with a relevant image then we retain 65% of that information.

It’s also been found that people following instructions with both text and illustrations do 323% better at the task than people who are just given written instructions.

So if you write blog posts or post anything on social media with the aim of educating and helping your customers, then including photos will benefit you and them.

 

To reach more people

Social media is pretty much all about visuals.

And using personalised photos in your social media posts can help you massively increase your reach and your engagement levels.

Here are some quick facts on this:

  • Tweets with images get 150% more retweets than those without images
  • Facebook posts with images tend to get 2.3 times the engagement of those without images
  • Blog posts and articles that have an image every 75-100 words are shared twice as much on social media than those with fewer images

 

So, are you convinced yet?

If you’re ready to get more visible in your business and want to save yourself the time and stress of trying to do it all by yourself, then booking a personal branding photo session should be top of your to-do list.

 

And if you’d like to have a chat about a personal branding photography session in Swansea then please do get in touch – I’d love to get to know you and your business!

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